Nicola, that is me, please just call me Nick, is a digital Marketing and Analytics professional with an extensive experience ranging from digital Analytics to SEM, SEO, Social Media, CRO and to client relationship management. I am experienced in managing multi faceted team as well as creating and executing business strategies at an EMEA level.
Since 2017, I am Head of Analytics at DQ&A Media Group Italy, a leading worldwide Digital Marketing Agency and I am based in Milan, Italy. I am Google Partner with Google Marketing Platform, Ads, Analytics certifications.
Previously I spent almost 8 years as SEO/SEM/Web Analytics Director at Bruce Clay Europe in Ticino, Switzerland, near Lugano. As Director of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social and Web Analytics I had overall lead of the team of Analysts (6+) and had responsibility for the entire customer base, consisting of 100+ International clients on: Search Optimization on all the most important Search Engines in the world, PPC Advertising, Conversion optimization, Social Media Marketing, Brand Reputation, Web Analytics, Web Penalizations Recovery, Site Migrations and digital marketing training.
Prior to that, I operated as a Systems and Network Administrator and also as a Security expert on Networks appliances in Information Technology departments of several Italian companies like NTS SpA, an Italian Start-Up (listed at Milan stock exchange).
I am a proud dad, Varese Basket team fan, former Guitar player and sailor.